The history of the MECLABS Institute
From the beginning, Flint McGlaughlin, founder of what eventually came to be known as MECLABS, had an interest in and passion for the philosophy of human choice, experimental design and the cognitive psychology of conversion.
With the increasing growth and adoption of the World Wide Web, McGlaughlin identified a living laboratory in the 1990s through which he could conduct experiments in these fields and better understand human choice.
In 2000, McGlaughlin began to formalize this online research by founding MECLABS, to conduct real-world behavioral experimentation, and MarketingExperiments, to publish the discoveries from this research to marketers and business leaders around the world.
In 2001, MECLABS began forming direct Research Partnerships throughout Europe and North America to conduct research with companies facing real challenges and actual situations where customers must make a choice as opposed to hypothetical situations, such as focus groups or surveys.